Eureka Mills started as a family business in 1998 when two local farmers, set up a rudimentary flour mill in their shed with the initial purpose of adding value to the wheat they themselves produced. They soon realised that there was a real need for healthy, unbleached flour and the need was much larger than they had originally anticipated. The mill slowly expanded as the demand increased and the team decided to take in wheat from other farmers in the district, via the local co-operative (Sentraal-Suid Kooperasie), to ensure consistent production capacity. Since inception, Eureka has milled only top quality, locally produced wheat.

As the business grew, so did the team’s passion. Very early on this passion was distilled to a simple, clear vision which continues to drive the business to this day: creating a bread and flour culture in South Africa.