The Tourism Product Development Fund supports the development of new tourism products and experiences and/or major upgrading of existing tourism products and experiences to increase the Western Cape’s destination attractiveness to visitors.

The Department of Economic Development and Tourism (DEDAT) is requesting organisations and businesses from both private and public organisations to apply for project funding via the Tourism Product Development Fund.

The Tourism Product Development seeks to develop new or existing tourism products and experiences within the Western Cape. The Fund will only support new or existing tourism products and experiences that address gaps and opportunities identified by the draft Tourism Blueprint 2030. A total of R 5 million is available for disbursement.

Applicants are required to submit a proposal which needs to be structured towards at least one of the following categories:

– A new tourism product or experience offered by the organisation;
– Expanding an existing tourism product or experience offered by the organization

A briefing session (non-mandatory) will be held on Thursday 23 July 2020 at 10:00, via MS Teams where further clarity about the Tourism Product Development Fund will be provided. It is essential to pre-book for the briefing session via by the 22nd of July 2020 at 12:00 noon.

For more information contact Ms Ilze Jacobs via phone: 021 483 0061

Written (e-mail) enquiries can be directed to Mrs Lindy Cambouris or Mrs Hantie Nelson at

The closing date for submissions is Friday, 14 August 2020 at 16:00.

Application forms and application guidelines can be downloaded by clicking on the links below: